Change Management WalkMe TeamMarch 11, 2019

Change Management Statistics: Why, What, and How of Change

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Change Management Statistics: Why, What, and How of Change

Change management statistics can help us better understand where we’re at and where we’re headed.

By diving into the research, we can discover data that can help us do a few things:

  • Predict trends that will impact our organization
  • Understand what works and what doesn’t
  • Learn how to prevent common obstacles, such as employee resistance
  • Prove the value of change management to stakeholders and executives

This last point is just as important as the first two.


Programs that have executive support are more likely to achieve their objectives, as Google demonstrates below.

Change Management Statistics, According to Google

One of the most useful resources for statistics comes via Google.

The search giant did a thorough study on change management, entitled The Value of Change Management.

The report’s main conclusions are that:

  • “Innovation and agile management of change in business is essential to stay ahead of competitors”
  • Workforces must be flexible and able to collaborate
  • Technology is “frequently at the heart of business evolution”
  • Companies must attract and retain talent

The report’s findings demonstrated the clear ROI of change management, digital adoption, and innovation.

A few examples of the report’s findings include:

  • Two benefits – improved output levels and “a more fulfilling and attractive workplace” – were nearly double the original objectives
  • Activities that improve employee engagement included: executive sponsorship or leadership (45%), increased consultation with frontline employees (42%), and improved communications (32%), among others
  • The 3 most effective change program activities were – post-project change activities, training, and executive sponsorship
  • 69% of the most effective change programs offered training before and after go-live

These are just a few of the change management statistics in this report.

The study concluded by stating that the most effective programs provided:

  • A fun, engaging communications plan
  • Executive sponsorship
  • Innovation councils to sustain the change

This study affirms that sophisticated, well-structured change programs perform best.

Of course, the study itself was performed to help promote Google G Suite.

This fact highlights one of the most important trends driving change today…

Digital Change Statistics Show Where We’re Headed

Innovation and technology are two of the biggest forces behind change today.

We have already seen how a structured change initiative delivers ROI.

But to predict what changes are around the corner, we should look at how technology is impacting the change management space.

The most useful concept to understand is digital transformation.

Digital transformation refers to change programs that involve technological, cultural, and process changes related to digital.

Digitization and digitalization are common alternatives.

To discover statistics related to digital change, we can look to sources such as The State of Digital Transformation.

This report offers many statistics directly related to change management, such as:

  • 51% of survey respondents said that growth opportunities and market competition were the primary causes of change
  • Buy-in remains a challenge for digital transformation – 28% felt digital transformation was a cost center and 29% felt ROI was difficult to prove
  • Almost half of respondents planned to institute permanent innovation hubs in their organizations

Forrester’s State of Digital Business 2016 to 2020 shows ongoing impacts due to digital technology.

By 2020:

  • Industries like consumer packaged goods expect digital to impact 47% of their sales
  • Retail executives expect digital to drive 58% of sales
  • 12% of retailers expect their sales to be 100% online
  • Professional service executives expect 49% of revenue to come through digital channels

Forrester concludes, “Digital is approaching a tipping point … most of today’s companies are unprepared for this change.”

Their solution – have a better digital talent acquisition and retention strategy.

Other Sources for Change Management Statistics

There are plenty of sources out there for change management trends and statistics.

A few of the best include:

  • Prosci – Prosci is an authority in the change management industry. They publish a wide range of material, including research, studies, how-to guides, and more.
  • The Journal of Change Management – This journal covers the change management industry. It is an excellent source for academic research and current topics.
  • Harvard Business Review – This publication covers a wide variety of business topics, including change management. It is a good source for academic research, statistics, and authoritative content.

Besides these sources, it is useful to follow topics that are related to change management.

Good statistics can be found in digital technology, as well as employee-centered disciplines.

Related research can be found in topics such as:

It is also a good idea to look for research related to specific to your industry.

Market trends will, after all, drive organizational changes in individual companies.


Change management statistics are useful for a few reasons.

They can help you sell the value of a change program to executives.

They can offer insight into industry trends and best practices.

And they can help you become more knowledgeable and valuable.

Finally, when we look at digitally-driven change, we can see what’s causing today’s biggest organizational changes – and where we’re headed in the next few years.

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