We all can attest to the fact that the world is moving towards the digital economy at an alarming rate, which means every company must be aware of digital change management strategies to implement. Technology in the last decade has progressed exceptionally rapidly such that almost everything that man does there is a device that does it, most of the times surpassingly.
Go into any shopping mall these days and together with the dwindling numbers of staff on checkouts, you will definitely see a wall of electronic devices for scanning goods, bagging them and making payment. As technology has become a game changer in almost every business sector, organizations seek to survive and avoid being edged out in order to thrive.
This in turn requires effective digital transformation and digital change management strategies to ensure that the organization’s structure and best practice remain relevant and competitive.
No matter how deep an organization get in the digital world and how much its technology matures, the need for human presence will always remain relevant. Despite the increase use of the internet and computers, human contact with them will always be of first preference.
Computer based application’s interfaces are interactive and when this and the machines malfunction, they will hardly fix themselves thereby staff on hand will be needed to assist. Digital change management is the absolute solution that will help fill the gap between the traditional business environment and the surging digital world.
Mobile devices, apps and social media are continuing to shape and alter the industrial and business landscape of communication and business collaboration. This means that a new dimension of digital change management need to be put in place to help the organization and its entire staff understand, assimilate and deliver digital strategies. Below are some of the best strategies that will help your organization to attain a positive culture of innovation, embrace and succeed in digital transformation.
- Identifying and engaging major stakeholders. This can be done by holding meetings at a level appropriate to ensure that every staff’s input is sought from early stages of the project. This will align all major stakeholders with the objectives, scope, deliverables, milestones and timeline agreed upon and communicated.
- Providing project communication and planning. The management will work to prove the project management approaches are able to maximize agility and allow for constant flow of input from all players such as clients, vendors and other organization’s constituents.
- Assisting with documentation and training. The management should to provide resources available at its disposal to educate and train the entire staff at all levels. Technology such as webinar and e-communication initiatives are some of areas that may challenge employees yet very beneficial. Documenting roles, procedures, responsibilities, and modern reporting mechanism for all teams will enormously help mitigate risks.
- Leading workshops. This can be presented to the entire association, individual teams or be adapted for selected members, the board or external audiences. Tackling topics such as website management, understanding organization’s web analytics, how to manage your social media accounts and others can help in digital transformation.
Change is good and can be exciting if effective digital change management strategies are put in place to support the organizational goals and mission.
Chris is the Lead Author & Editor of Change Blog. Chris established the Change blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Change Management.