Change Management WalkMe TeamUpdated November 2, 2021

The Importance of Organizational Culture Change in Business

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The Importance of Organizational Culture Change in Business

Change is inevitable, and when embraced can benefit companies in ways they would of never imagined.

What’s most important is you create an organizational culture that embraces the prospect of change. If your business maintains its traditional ways, with an unwillingness to evolve, it will be your culture that impedes the progress of change management.

This exemplifies the importance of organizational culture change. In today’s digital era, companies must constantly innovate or risk falling behind. But with an incompatible business culture, the trajectory of change will go askew.

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Whether it’s a minor adjustment, or a total overhaul of your business’ infrastructure, redesigning the way your business works is a great decision.

Building flexibility into your workplace is a strategic decision, one which will bring about organizational cultureorganizational culture change.

Greater flexibility for staff will enhance their wellbeing and overall job satisfaction, and this will translate to added value for customers.

Developing a strong culture has various transferable benefits, fostering productivity and innovation.

But how should you instigate an organizational culture change, and how will you benefit from doing so?

Read on to learn some key lessons for redesigning and nurturing company culture.


Your organization should have a clear purpose and vision. This should be communicated from the top down, and be embraced company wide.

Your leaders will drive organizational culture change, and as firm advocates can persuade staff to act favorably.

Your culture should facilitate progression, with elite leadership that maintains important values.

Leaders should set an example through their measures and actions. Positive values are one thing, but an organization’s culture is defined by implementation.

Invest in Culture

Organizational culture change is well worth investing in. Values like team learning should be treasured, where advancing your team’s skills will boost productivity and enhance growth.

All strong business cultures have teeth, and are derived from more than broken promises and slogans.

Some organizations choose to adopt a cut throat culture, where drastic measures are implemented to force out those who don’t adhere to the correct behaviors.

What’s more beneficial is when companies offer a reward system which incentivizes employees for positive behavior. This acts as reinforcement, which helps companies align the interests of employees with what’s best for the company.

You can further align your team with company culture by teaching them tools and techniques.

Recognize those who work in line with company culture and celebrate their success. By proving how much you value your team, staff will be incentivized to do great things.

Appreciation cards are a great idea, alongside financial rewards. Simple acknowledgements and praise can go a long way too.

Those who aren’t living up to expectations will soon get the message, and will probably want a piece of the action themselves!

Invest in your culture and you’ll be amazed by the results!

Employee Attitudes

Your employee’s attitudes are a key determinant of success. Implementing a progressive company culture is centered on the mindset of your team.

Employees who embrace the culture will thrive in the work environment, but ideological clashes can inhibit growth.

Organizational culture change needs the support of your team. Employees notice changes first hand, and will validate the culture with their actions.

Your staff are judgemental creatures. They’ll judge every reward, promotion, hire and fire.

Their reactions to these decisions are a vital component of company culture. They might make comments surrounding the fairness of their boss, and it’s the themes of these conversations that play a role in shaping company culture.

An appropriate, strong company culture will involve  a team of staff who support management decisions. If you’re looking for a fun way to boost employee attitudes, why not try some fun games and activities?

Labor Cost Advantages

With a clearly defined and structured organizational culture, you’ll enjoy labor cost advantages. Why you might ask? Take a look at this list for clarification:

  • Your company will gain a firm reputation among prospective employees
  • High level of ownership
  • You’ll create a great environment to work
  • A more simplified screening process
  • A greater yield of prospective employees
  • A self-selecting employment process is created

Reaffirm Core Values

It’s great to be part of an organization where there’s leverage to maneuver. With a focus on moving forward, staff can avoid the common pitfall of assuming their way of doing things is best, with little room for improvement.

This can strangle your business, creating a culture where there is very little desire to change. To ensure staff don’t get too set in their ways, it’s important to constantly reaffirm a progressive company culture.

This will remind staff of their objectives, and will reinforce behaviors and attitudes which are necessary to remain competitive.

Continually revisit core values and behaviors until they’re instilled in staff. You should be on a quest to constantly benchmark positive actions and discover the best way of doing things.

Always emulate greatness.

Organizational culture changeOrganizational culture change is vital for the business world to reach its apex.

In today’s climate, creating a culture that supports technological advancement will bring you one step closer to meeting the ever-evolving demands of customers.

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