In the business world, it’s no longer a question of “if” your workplace will go digital, but “when.” The good news? When you choose to take the plunge and invest in workplace digitization, you’ll reap rewards well beyond technological ones—from increased employee productivity to better customer service and more.
Below, we’ll cover some of the most compelling reasons why every organization should invest in workplace digitization.
6 Reasons to Invest in Workplace Digitization
From increased efficiency to an improved workplace climate, here are several key reasons why you should digitize your workplace.
1. Increased productivity and efficiency
Effective digital adoption allows employees to use digital technology to its fullest extent.
One key benefit of modern tools is improved productivity.
For instance, digital adoption platforms (DAPs) streamline software onboarding, training, and support.
- Shorter time-to-competency and greater software proficiency
- Lower technical support costs
- Simpler, more streamlined workflows
- Improved employee productivity
DAPs are excellent tools for training and performance enhancement, but they are only one example among a myriad of digital tools that can improve workplace performance.
Other examples include everything from automation platforms to CRM platforms to HR software.
To choose the software that delivers the highest ROI, it is best to begin by:
- Understanding the problem
- Evaluating potential solutions
- Assessing change readiness
- Testing and implementing those solutions
- Making adjustments to the deployment process as needed
The actual productivity gains will depend on several factors, including one’s own circumstances, the workforce, change readiness, the software in question, and so forth.
Productivity, however, is only one among many potential benefits to digitizing the workplace. The right software can also improve workforce engagement and job satisfaction.
2. Happier, more engaged employees
Enterprise digital ecosystems are complex – and the more technology that they use, the more complex they are.
That complexity, unfortunately, can result in workflows that are fragmented, complicated, and frustrating for employees.
However, by adopting software that streamlines workflows and improves the workplace, it will be possible to reduce frustration and enhance the digital employee experience.
The outcomes of this can include:
- Happier, more engaged employees
- Lower software-related frustration
- Improved employer branding
- Decreased turnover
These metrics can be further improved by integrating a structured digital adoption and employee training program into the workplace, as mentioned above.
3. A more talented workforce
Talent management has become a trending topic in HR in recent years.
There are several reasons why:
- A talent shortage in certain technology-related fields, such as data science, has highlighted the importance of recruiting top talent
- Research has shown that turnover can be quite costly and that the workplace has an impact on the quality and retention of talent
- Today’s employees want to work at digitally savvy, innovative companies
This last point is important – the modern business landscape is changing rapidly, after all, and it is becoming more difficult to attract and retain top talent. Many workers recognize this and seek out companies that are pleasant to work at and that will benefit their careers in the long run, as we’ll see below.
Top talent, therefore, will gravitate towards agile businesses that have an eye on the future.
4. Lower HR costs
HR managers and staff are busy enough in stable economic conditions.
Yet in turbulent times, such as those we experienced in 2020, HR staff must handle a variety of new issues, such as:
- Switching to a remote work environment
- Handling significant staffing changes
- Organizational restructuring
There are a number of digital tools that can help trim HR costs, including:
- DAPs, mentioned above
- HR software
- Self-service support tools
- Online communication platforms
To slim down costs, HR professionals can analyze their existing workflows, pain points, and cost centers, then procure and adopt platforms that can solve those problems.
5. Greater workforce agility
Employee agility in the digital era often goes hand-in-hand with the organization’s digital maturity, as well as how fully the workplace is digitized.
The right digital maturity level and the right digital tools can enable:
- Increased levels of innovation in the workplace
- Faster product development
- Business actions that are more responsive and on-target
These benefits, of course, are predicated on employees’ ability to use their tools effectively and efficiently. For this reason, it is important to build digital adoption and training programs into the workplace, as mentioned above.
6. Better products, services, and customer experiences
Another reason to invest in workplace digitization is better customer experiences.
These customer-side benefits of a digitally mature workplace can include improved:
- Customer care
- Product design
- Technical support
- Marketing and sales
In short, the benefits of workplace digitization are not restricted to the work environment itself. These benefits extend to every area of the business, including the customer experience. By investing in digitization, digital transformation, and a digital strategy, therefore, business leaders are actually investing in the business as a whole.
Chris is the Lead Author & Editor of Change Blog. Chris established the Change blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Change Management.