Change Management WalkMe TeamUpdated December 18, 2019

3 Approaches to Organizational Effectiveness (And 7 Improvement Tactics)

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3 Approaches to Organizational Effectiveness (And 7 Improvement Tactics)

There are a few common approaches to organizational effectiveness – that is, there are a few ways that businesses model “organizational effectiveness.”

Though certain models may certainly be better than others, what really matters to the business professional is results.

In other words, what are the best approaches to improving an organization’s performance and results?

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Below, we will look at:

  • 3 common approaches to organizational effectiveness
  • 7 ways to improve organizational effectiveness and performance
  • Tips for implementing these improvements

To start off, let’s look at a few of the most common models used to describe organizational effectiveness.

3 Common Approaches to Organizational Effectiveness

There are many different frameworks or models that are used to describe organizational effectiveness.

Here are three common approaches:

  • How well an organization meets its goals. An organization that efficiently meets its set goals, such as profit targets or growth targets, would be considered effective. An organization that misses its targets, on the other hand, would not.
  • The efficiency and results of business processes. Another way to measure organizational effectiveness is by the overall efficiency of business processes. These criteria can include: cost-effectiveness of business processes, whether they meet their targets, turnaround time, and so forth.
  • The performance of a set of business systems. Also, businesses can evaluate several separate dimensions of a business, such as: leadership, communication, production, delivery, and so forth.

No approach to organizational effectiveness is better than any other – at least, no data has demonstrated the superiority of one model over another.

When choosing a model, business leaders should base their choice on which approach appears most sound and fits best with their organization.

Regardless of the specific model being used, there are certain specific areas that can all be enhanced … and improve an organization’s overall performance.

7 Approaches to Improving Organizational Effectiveness in the Digital Age

In the digital ecosystem, certain business functions can add considerable value to an organization’s overall performance.

Here are 7 approaches and areas that businesses can focus on in order to improve their effectiveness:

1. The Customer Experience

Across many industries and markets, the customer experience has become a major area of focus.

From marketing to product development to customer service, businesses have begun to realize the value of enhancing the customer experience.

There are a few reasons for this:

  • Customers have more choice than ever, meaning that the customer experience is often a competitive differentiator
  • A singled bad experience can drive customers away from a brand
  • The experience itself affects loyalty, lifetime value, brand reputation, and a number of other critical business indicators

In many B2B research reports, businesses that put customers first consistently outperform their peers.

2. Employees’ Digital Literacy

Digital skills matter, especially in the modern digital workplace.

Skilled employees are more:

  • Engaged
  • Productive
  • Satisfied
  • Profitable

Also, employees who have opportunities to gain new workplace skills are more likely to stick around over the long term.

3. The Employee Experience

The workplace experience and the employee experience also affect worker metrics.

The employee experience covers every interaction a business has with its workers, beginning from pre-hire communications to post-exit surveys.

Good experiences increase many of the same metrics covered above, such as:

  • Engagement
  • Motivation
  • Loyalty
  • Proficiency and Productivity

This means that employee-facing business functions, such as human resources, are becoming more and more relevant when it comes to adding bottom-line value to a business.

4. An Organization’s Digital Maturity

Digital maturity refers to a few things, such as:

  • Which tools and technology a business uses
  • How effectively a business takes advantage of those tools
  • Employees’ productivity with their digital tools

Among other things.

Because today’s ecosystem is driven by technology, the race for digital maturity is more important than ever.

5. Changeability, Adaptability, and Agility

Continual change is another feature of the modern economy.

To stay relevant and current, organizations should be able to keep up with those changes.

This means:

  • Using agile business processes
  • Having an advanced change management function
  • Being able to adapt to changes in external circumstances as required

The more adaptable an organization is, the better they will be able to keep up with external forces, such as competitive pressure or economic changes.

6. Business Processes and Functions

No business process is perfect.

Improving business processes and functions can come in many forms, such as:

  • Changing procedures or processes
  • Integrating new technology or tools
  • Restructuring teams or departments

To name a few.

Improvements to individual business processes will inevitably impact the organization itself.

7. Business Systems

As mentioned above, some models of organizational effectiveness are based around an integrated set of business systems.

For instance, the Leadership Circle defines six core systems:

  • Leadership
  • Communication
  • Accountability
  • Delivery
  • Performance
  • Measurement

Others use business criteria such as:

  • Decision-making
  • Change and learning
  • Group effectiveness
  • Self-organizing and adaptive systems

If your organization uses a model such as one of these, then improvements to these elements would be a good way to enhance organizational performance.

And if your organization doesn’t have such a model, then creating and using a model would be a good first step.

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