What exactly is an employee experience management platform – and what are its benefits?
Below, we will look at:
- What an employee experience management platform is
- Why these platforms are so useful
- Common features
Let’s start at the beginning … what is an employee experience management platform?
What an Employee Experience Management Platform Does
Each platform is different, but they all share a few common aims:
To improve the employee experience.
The employee experience covers a span of time between pre-hire and post-exit.
It includes every interaction an employee has with a brand. This is called the employee life cycle.
That experience affects employees’ perception of a brand, their engagement levels, brand loyalty, and more.
Increase engagement, satisfaction, and other key employee metrics.
The better an experience with a company, the better an employee will perform.
A good onboarding experience, for instance, will help an employee acclimate more quickly, find their fit within the company, and learn their duties.
Poor onboarding can have the opposite effect – it can decrease motivation, engagement, and productivity.
Communication lies at the heart of employee experience management solutions.
However, they tend to focus on communications strictly related to the employee experience.
Some, for instance, specifically have features designed to facilitate employee recognition.
Improve key stages of the employee life cycle, such as onboarding.
Certain features of these platforms target critical stages of the employee life cycle.
Some focus on onboarding, with features such as onboarding checklists, surveys, document access, and more.
As with the other features mentioned here, the aim is improving that aspect of the experience.
Help employees find meaning in their work.
A lack of meaning is strongly correlated with low engagement.
There are several ways to help employees find meaning in their work – through recognition, seeing the end results of their efforts, improved community, and so forth.
Some platforms specifically focus on helping workers find meaning.
This, in turn, will improve their workplace experience and boost their engagement.
Let’s look at exactly how an employee experience management platform delivers on the above promises.
Below are some common features you’ll find in today’s tools:
Effective, targeted communication is essential to enhancing the employee experience.
Communication features can include:
- Information feeds that focus specifically on certain activities or metrics
- Feedback tools or employee surveys
- Real-time performance tracking and feedback
- Chat or forum features
Each of these communication features typically has a specific purpose – such as obtaining feedback during a specific stage of the life cycle.
Onboarding is one of the most crucial parts of the employee journey.
During this stage, an employee can become well-integrated … or not.
The right platform will have features that ensure:
- Employees complete the required documentation
- They accomplish required onboarding tasks
- New hires can provide feedback or communicate with managers
There is another feature that often goes hand-in-hand with onboarding…
Effective employee training is a core part of any employee experience.
Training does a number of things:
- Teaches new hires about the organization, its mission, and their jobs
- Ensures employees have the skills needed to perform well
- Improves productivity
Among other things.
Another crucial aspect of the employee experience is engagement.
Engagement refers to how involved with, invested in, and enthusiastic an employee is about their job.
Features that help improve engagement include:
- Connecting causes to effects – that is, the drivers and outcomes of productivity
- Personalization and profiling features, which help organizations tailor experiences to meet individual needs
- Simplified survey features and real-time, actionable results
This type of functionality helps managers gain insight into what drives productivity and why.
Such insights dramatically improve their ability to drive change, improve the experience, and produce positive results.
These specific features are possible, thanks to a specific technology:
Analyzing employee performance is one of the key benefits of these platforms.
For instance, professionals can measure:
- Survey results
- Survey completion rates
- Key metrics, such as attrition and engagement
- The link between metrics, such as training and performance
As with many other enterprise platforms, experience management platforms are extremely usable.
Most of them include data visualizations that make it easy to grasp the overall picture.
They help busy professionals assess situations quickly and respond in real-time.
Are These Platforms Right for You?
These platforms are well-suited for businesses that want to:
- Enhance the overall employee experience
- Improve engagement, onboarding, training, or productivity
- Manage employee experiences during an organizational change
- Improve communications with employees
- Better understand how their employees’ experiences are connected to certain KPIs
These platforms are extremely useful for managing employee experiences.
However, it is important to remember that these tools’ functionality is very specific.
Though they can help analyze training effectiveness and employee feedback around training, they are not training platforms.
That is, these platforms do not have the same features as learning management systems.
And they cannot provide in-app employee training like digital adoption platforms.
When evaluating employee experience management platforms, simply bear in mind their limitations.
Used properly – and integrated as part of the appropriate technology stack – they can offer significant ROI.