While many aspects of change are apparent and obvious, there are also many more factors that are hidden under the surface, and more ubiquitous.
This infographic by Torben Rick offers a visualization of factors that affect organizational change. It uses a visual metaphor that describes many visible and invisible factors as an iceberg.
Many of these factors are above the surface, but the majority of the mass is below the surface – similar to the anatomy of an iceberg.
Some of the visible factors include structures, vision, policies and goals. Subsurface factors include ideas like organizational values, norms, tradition, and feelings. Understanding all of these factors and how they affect your strategy will help avoid catastrophes that can sink your change initiative.