Change Management WalkMe TeamUpdated October 31, 2018

How Can Your Business Benefit From An Organizational Development Certification Program?

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How Can Your Business Benefit From An Organizational Development Certification Program?

Change is important, yet as people we’re quite reluctant to embrace uncertainty.

This is a natural response to the unknown, but fortunately with a great change management approach your path to success will be more pronounced.

There was a time when businesses didn’t experience too many transitions, where it was possible to maintain the same processes and procedures without losing a competitive edge.

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In today’s digital environment this is no longer sufficient. In fact, businesses must develop to remain relevant.

Surviving today’s digital revolution requires a flexible, continuous improvement approach. Companies should be positioned to adapt their operations to an ever-changing business world.

This is by no stretch of the imagination easy, but by embedding organizational development in company culture you stand a better chance.

This can be achieved with an organizational development certification program. This will equip staff with the skills they need to progress, alongside the attitude they need to embrace change.

Once you’ve instilled an organizational development philosophy into your team, you’ll be better positioned for a smooth transaction.

But why exactly should you engage in an organizational development certification program? Is it time to make a career change?

There are numerous benefits which will be explored throughout this article, but before we go any further let’s begin with a base definition of organizational development.

What is Organizational Development?

Organizational development takes a structured approach to systems based change.

Successful organizational development enables organizations to maintain a desirable state of affairs, where performance objectives can be met with as little friction as possible.

Organizational development and change management are terms which are often used interchangeably. Though you could argue the nuances, they’re both firmly rooted in communicative strategy and the implementation of new software.

What’s most important is new processes and procedures can be developed, introduced, supported, and sustained.

Your organizational development strategy will help you achieve these important goals. It will also provide scope to examine the way staff are working, from which you can determine new ways of doing things.

Changing organizational culture is an integral part of the process. Organizational development involves feedback, training, and assessments, which will collectively offer a great ROI as companies enter new horizons.

Continuous Innovation

Perpetual renewal is everything. With an organizational development certification program, businesses can capitalize on the positive nature of change.

Without this resistance will rear its ugly head and slow down progress. This is the equivalent of trying to plug a USB cable into a mains power socket.

Staying current is what differentiates great companies. Continuous innovation helps businesses retain their relevance in industry, where organizational development is living proof of an investment in the future.

To further bolster your investment in the future, there are various modern tools and techniques to assist you. These will help you take a step into tomorrow’s business world!

Improved Interpersonal Relationships

An organizational development certification program will bring your team together. Uniting staff towards common goals is a great way to strengthen bonds between team members.

Collaboration fosters better interpersonal relationships, where employees continuously work and communicate with each other.


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This contributes to the team building process, while creating a rapport between staff which can be capitalized to great effect. Developing a productive workforce is a huge initiative.

When interpersonal relationships strengthen, you’ll create a satisfied workforce who can effortlessly work together.

This will boost employee morale, while reducing employee turnover. A happy workforce is a productive one.

With all the time and effort you invest in staff, you’ll want to secure their commitment to the company. Achieve this by investing in development, which proves you value staff because you’re carving out their future.

Competitive Advantage

With organizational development you’ll stay connected with the outside world.

Your external reality must be continually assessed if you’re to maintain a competitive advantage.

By understanding your customer demands and expectations, you can implement processes and procedures which satisfy their needs.

Your external reality references the performance of competitors too. Organizational development allows you to capitalize on new opportunities, reduce risk, and implement strategies which pay dividends.


Organizational development should be promoted from the top down. When its benefits are continuously encouraged, there will be a pronounced ripple effect.

This is enhanced once embraced, where actual development starts taking place. Organizational development can build strategic competencies, eradicate roadblocks to success, and help companies establish long term direction.

The culture this creates will translate to increased value. Increased value for customers, increased value for employees, and ultimately increased value for the organization.

This boosts company profits, while building a strong brand image. Receiving a ROI is a great initiative for leveraging an organizational development certification program.

Improves Employee Performance

Probably the most obvious, yet most important benefit of organizational development: employee improvement.

Ongoing L&D empowers employees, increasing both staff confidence and their ability to execute daily duties.

They’ll even be more qualified to take on additional responsibilities.

A skilled workforce, whose ambitions align with the best interests of the company, will always be a more productive one.

A great way to get your team on side is by cultivating ingenious exercises, which lighten things up, while helping to strengthen the relationships of employees.

When employees perform well, your company performs well.

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