Change management approaches are aimed at drawing up the best methods of change, how to enact the new policies and knowing what to expect. Change is inevitable in any institution, more-so, businesses. As such, businesses should know the appropriate steps to take when enacting change and the possible effects to be experienced. Change in any company can be aimed at different sections such as management, production process, products and customers.
What to change
This is one of the most important change management approaches. The company should analyze the problem or the area that needs improvement. The analysis includes the current situation and its overall effect on the company in comparison to the expected situation.
When to change
Any changes in an institution should be made effective at a time that won’t hurt production and operations of the company. It should be made at a time when the company can afford some certain elements of confusion due to new policies.
Some changes are more trivial to the company’s image, sales and production and as such, their necessity requires them to be actualized urgently. However, even in urgent situations, caution should be employed.
2. Design the change
When all the necessary points and factors have been considered, the company should proceed to designing the change. It could be a new product, rebranding of an existing product, retrenchment of workers, employment of new workers or introduction of new technology. Designing involves knowing how the change will affect the company and how it will be implemented.
The end result of the designed change should be implemented. Implementation entails educating the affected parties first. In case of internal change within the company, the affected staff members should be educated on what will happen and what the change entails. In case of external change such as with the products, customers should be informed about the new features or uses. In the event that the change involves new technology, the users should be adequately educated on the usage in order to make it effective. After all this, the change can now be put in to action. It can either be done in steps o different levels or at once on all the areas.
4. Monitoring the change
This is another key feature of change management approaches. Change should not be a one time thing that fades after a short while, it should proceed be implemented for as long as necessary. The only way to make this possible is by making the affected parties understand the necessity and effectiveness of the change. Monitoring also involves keeping close tabs on the reaction of the affected parties to the change.
5. Sustain or further change
Any change has three possible results: maximum acceptance across the board, lack of acceptance and a possible in-between. Maximum acceptance of the change means that it should be sustained for as long as necessary. Complete lack of acceptance means that the change was a complete fail and the designers need to go back to the drawing board. With the in-between, the company should analyze the problem with the negative half and deal with it appropriately.
Change management approaches favor appropriate analysis and step by step implementation of the change for maximum favorable results.