Change Management News WalkMe TeamUpdated March 26, 2021

What is the Change Management Definition?

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What is the Change Management Definition?

Growth is essential to the long-term success of any business, and you can’t have growth without change.

You will likely hear a lot about “change management” or a “change management process” when you are looking at business blogs and information websites like this one. But you may still be confused about these terms. What do they mean?

A lot actually goes into the change management definition besides its simple explanation: the management of change within an organization. Here’s what else goes into that definition when the process is successful:

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It Includes a Process for Implementing the Changes

Change management refers to a series of actions that oversee and regulate the implement of change. So any comprehensive change management definition is going to include a process for implementing those changes.

The process depends on the organization and the changes it needs to make. A large, multi-national company with hundreds of stores is going to have a much different change management process than a small, mom-and-pop shop that has one location in a rural small town.

There is no universal playbook for change management. Your company management has to determine what the right process will be for implementing your changes. However, you will likely need to consult with experts or use professional tools to ensure that you are covering all your bases and making the process go as smoothly as possible to meet your goals for change.

Many change management experts are available to help you think through all the issues that might be present, as well as to create a plan for presenting them to employees and for implementing properly for success.

It Includes the Use of Essential Tools for Success

Any good change management definition will note how essential it is for companies to use the right tools to be successful. Change processes can be managed without the use of software or other specialty tools, but the job will be harder, and the risk of making mistakes will be much higher.

Many tools are available to help you manage your change processes. You can find tools that are tailored to your specific change process, to the specifics of the work you do, the type of company you have, or the goals you are trying to make.

The best tools are those that can do more than one job for you, such as WalkMe. WalkMe is a software solution that helps companies of all types and sizes manage their change processes from beginning to end. The software can be used to set goals, define clear stages for the change process, assign roles, track progress, and much more.

Getting the right software or other tools for change management can be the difference between success and failure in many cases. Without the right tools, you can easily lose sight of your goals, tasks can fall between the cracks, and a sense of ownership can be absent, which can undercut productivity and morale.

Of course, change management can still be change management even when it fails. But a definition for success includes the software and tools that are used to see the changes through.

It Includes Specific, Concrete Goals

How do you know what a change management definition is if you don’t know what kind of change you are trying to implement? The management process has to have specific goals to guide it. Otherwise, how do you know what kind of process is appropriate?

Your goal can’t be a general desire for “change.” Change can be good or bad, productive or destructive. You need to define what changes you want to see.

Make your goals specific and measurable. For example, you don’t want to settle for “increased sales” as the change you want to see. You should specifically identify how much you want sales to increase and in what period of time.

When your goals are specific, you can create a change management process that properly guides the implementation of changes. When your goals are measurable, you have a mechanism for determining if your change process has been successful. WalkMe can help you monitor the progress of your changes and measure their success.

It Includes a Process for Involving Employees

Your employees are the heart and soul of your business. Without them, you can do nothing, and you will never achieve success.

When you want to implement big changes, you need buy in from the employees. They need to understand and agree with the reasons for the changes, and they need to be excited about making those changes. They also need to know what their roles are in bringing the changes about, and they need to feel empowered in those roles.

Leaders coming up with the change management definition for their organization should discuss how they will get their employees involved in the process. They should clarify what roles employees will play at each stage, and they should assign specific responsibilities to specific people.

To get the most from your change process, you should also find ways to affirm and motivate your employees. You can do this by assigning special roles to them, such as making some leaders or trainers throughout the process. Or you can hold regular meetings in which you recognize those who are making the most impact on the change process.

You can motivate employees by giving them rewards. You can do this by awarding bonuses based on performance throughout the change process, or you can host contests with great prizes.

Think outside the box when creating a plan for drawing in your employees. If they do not feel engaged in some way, your plan is bound to fail. Not everyone will respond to the same strategies, so you need to be creative to ensure that you are engaging as many of your employees as you can.

Creating a Change Management Definition that is Unique to Your Organization

It is one thing to know what change management is generally; it is another entirely to come up with a definition that works best for your organization.

Your company is not the same as your competitor. It’s not even the same as it was when it first started. You can’t use a generic change management definition to guide your process because your company has its own needs and its own brand identity.

Working with change management experts and using sophisticated and customizable change management software like WalkMe can help you develop an effective process that is unique to your company and that will help you easily achieve the results that you want.

You may find that you need a longer timeline than your competitors might to launch that new product, or you may find that you need more technical resources to introduce a new piece of manufacturing equipment. Do not be afraid to acknowledge your weaknesses or your special needs. The end goal is success, and you should implement whatever it takes to get there.

A change management solution like WalkMe will help you cater to the special needs of your organization and  structure your change process..

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